It's Been Fun

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  • By Bill Koehler
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It's Been Fun

It seems like yesterday when Nick & I discussed the hair-brained idea of opening a bike shop together. But that was the summer of 2012, over 6 ½ years ago. It all came together quickly, and Belgianwerkx opened in January 2013. We were pretty sure that the local cycling scene needed and wanted a shop like ours, so it was a calculated leap of faith. But the response was immediate and positive, and has continued for the last 6 years.

Anyhow, things change and our lives evolve. It’s time for me to step aside and hand the reins to new ownership. In John Miller we’ve found the perfect fit, another bike geek who “gets it.” He gets what we all do. That cycling is a passion. A lifestyle. Where we find our balance. Cycling can be peaceful and easy. Challenging and difficult. Clean and messy. Just like life, huh? (And just like owning a bike shop).


I’m proud of what we’ve accomplished. I’m honored to have met so many good people and made friendships that will last a lifetime. Being involved with great events like Cheesehead Roubaix, Giro d’ Grafton and PumpkinCross has been an absolute blast. Hanging out and riding with Team Belgianwerkx ‘mates was (and will continue to be) a pleasure.


Just so you don’t get too excited, I’m not going anywhere. I’ll still be out riding, going to local cycling events and dropping into the shop. Nick & Amber aren’t going anywhere either. You’ll all meet John at some point. He’s a great guy and a better businessman. This transition will be a good thing going forward. So here’s to the future. Like I said, it’s been fun.



Cheesehead Roubaix



  1. Claudia Frank Claudia Frank

    I am happy to hear you found another geek bicyclist to take over but most importantly I am happy to hear Nick is staying on! Nick is an outstanding person, salesmen and an all around great guy! I bought my bike from him when he was working at the Cedarburg bike shop, and he is my main bike mechanic. I won't go to anyone but him. Good luck to your future. Claudia

  2. wayne hartlich wayne hartlich

    Best of luck John. We'll be stopping in soon.
    I should probably change my email since I hung up the Yellow Colnago for good and changed to a Ferrari Red Co-Motion Tandem.

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